nerds agency

Water has always been a huge part of our lives. My husband grew up kayaking on rivers across the UK and later paddling white water across Europe. My childhood was spent sailing on the Solent and the Thames, with happy memories of helping at locks, coiling ropes and spending long summer days by the water. Now, as a family, we enjoy lots of outdoor adventures together. Many of those involve water such as paddle boarding, sailing, and spending time by rivers, lakes and the sea. So when our...

Our family Hello, I’m Jade. Together with my husband James, we are parents to three wonderful daughters – Felicity aged 5, Phoebe 3 and Philippa 1. We live in a busy, happy home filled with laughter, imagination, and more swimming bags than I ever thought possible. From very early on, water has been part of our family rhythm. All three of our girls began their swimming journeys as babies with Little Swim Club, and it has become one of the most consistent and meaningful activities we do...

Parents often ask  “Should I bring armbands to their lesson? ” For generations, armbands have been the go-to tool for helping toddlers and children feel safe in the water. They’re bright, easy to use and give parents and carers peace of mind. But while armbands feel safe, they can actually slow down progress.